VINTAGE EX-LAX THE CHOCOLATED LAXATIVE TIN 18 TABLETS

Description

ITEM DETAILS:
Up for auction is an
empty vintage Ex-Lax (the chocolate flavored laxative) tin for sale.
Circa 1930's- 1940's. It was manufactured and distributed by Ex-Lax, Inc. Brooklyn, NY.
"In the early 1900's, Max Kiss, a Hungarian immigrant who lived in Brooklyn and was trained as a pharmacist, he decided to create a laxative with a pleasant flavor. The only laxatives available at that time were liquids with a bitter taste. Kiss combined phenolphthalein, a chemical that relaxed the intestines, with chocolate. Kiss first called his new chocolate tablets Bo-Bos, but one afternoon he happened to read in the local Hungarian language newspaper about a deadlock in the Hungarian's parliament. The Hungarian words for "parliament deadlock" are sometimes shortened to "ex-lax" in print. Kiss thought it sounded like an "excellent laxative". He launched his company and new product in 1906 and called it Ex-Lax. Today, Ex-Lax is the best selling chocolate laxative and the second best selling laxative overall."
The Tin measures 3" x 2.25" x 0.25". The Tin shows wear and some of the paint has rubbed off.
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